About AMIRI

Founded in 2014 by Mike Amiri, AMIRI represents a sophisticated fusion of California's rock-and-roll heritage and meticulous luxury craftsmanship. The brand has evolved from a grassroots Los Angeles label into a global fashion powerhouse, renowned for its hand-distressed denim and avant-garde aesthetic.

Our Mission

Our mission is to redefine modern luxury by blending the rebellious spirit of Los Angeles youth culture with the finest artisanal techniques from around the world.